banners and website banner links UK. Search Engine Optimisation in Britain by Peter Yexley

Banners and website banner links UK. Search engine optimisation By Peter Yexley

Banner links are generally misunderstood or underestimated because of previous poor performance. Take a serious look at using banners as powerful website marketing tools.

Think twice about banner link exchange schemes - why?

On the face of it, a fair exchange is no robbery. After you have spent time and money developing and promoting your website, is a banner link to another site an exit door for your visitors to leave and not spend their money with you?

Or ... do you get sufficient visitors from other exchange banners to compensate for the odd wayward deserter ?

If a banner link isn't generating good business, don't blame the banner ! Here's a simple snippet of internet marketing logic, its all about cause and effect. Firstly look at this scenario, you are on a search engine optimisation website because you are interested in marketing and promoting your website, you are equally reading an article by Peter Yexley relating to UK Banner Link promotions and hey presto there is a banner linking to another website relating to effective powerful banner link campaigns. The relevance of that banner is 100% and you may click on to it in your pursuit for more information on banner links.

On the other hand, if there was a banner link for say a normal radio or music player on a site dedicated to deaf people, what is the relevance? Here's the chicken and egg question, which is wrong, the banner or ther site? it doesn't make sense, it won't make money, it is bad marketing.

Your banner should be in your corporate image and of good quality to reflect your business, it should be on a site or page relevant to your business. From Google's point of view it is a relevant 'inward bound link' and you should benefit from it in page rank.

A good example would be a search for 'Antiques in Hertfordshire' Hertfordshire's Portal comes up in Google at number one with banner links to antiques.

UK website marketing and SEO tactics

Seo Tactics in the UK.