SEO UK. Search Engine Optimisation in Britain by Peter Yexley

SEO UK. Search Engine Optimisation and Search Engines By Peter Yexley

Search Engines vary in type and style many important ones are crawlers that send robots crawling down tracks for indexing whilst others have human intervention to index and list url's.

Another point is that Search Engine Submissions and Search Engine Optimisation are two different matters .

Search Engine Submission is registering your site to search engines - plain and simple. It can be called search engine placement and search engine postioning too.

Search Engine Optimisation (optimization ) is crafting, honing and polishing your website .... optimising it to increase the opportunities of achieving higher rankings in search engines. It is all about Marketing and Promoting your website.

Marketing and promoting websites is a comprehensive campaign that can include copy writing, website banners and other tools to make it easier for people to find your website. It is all to easy to fall into the trap of creating and developing a website to suit a specific search engine and forgeting that we need real people to visit and spend. So it is all well and good having a search engine friendly site but if your visitors can't navigate, then you've lost the plot.

Imagine each search engine having a different personality and you are trying to please them all - impossible! It is a good idea to study each of the top search engines individual criteria then look at where they are in the search engine wars. If Google is number one and the bulk of people use Google, logic says lean more towards Google's criteria. Work through these and build a site based on an order of importance. Here's an example; if Google ignores your keywords within the keyword tags but places importance on keywords within your body copy - and you have loads of keywords in your metatags and only a great slow loading flash front page, do you think Google will afford you a high ranking position?

[ Search Engine Submissions UK ] [ Google ] [ Alltheweb ] [ Yahoo ] [ MSN ]

UK website marketing and SEO tactics

Seo Tactics in the UK.